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Hours  Mon.-Thurs. 11:00AM - 6:00PM

Fri & Sat. 11:00AM - 7:00PM

Sunday 1:00PM - 5:00PM

At the corner of Haywood Rd & Patton Ave... 1055 Haywood Rd. Asheville, NC.

Asheville Biltmore Gem Mine, Rockin' Rock Shop & Photography on the Roll.

With our heart in the mountains and our souls in the rocks... We have relocated to the heart of the mountain subculture... Asheville, NC More specifically West Asheville. Making us the closest gem mine to Asheville. 4 miles from downtown Asheville and 5 miles from the Biltmore Estate.

We are Asheville's only "Working Rock Shop & Gem Mine" If you find a gem in our mine (or our competitor's) we can transform it into an heirloom to be passed down for generations. Got your own rocks? We have been helping our Asheville customers, cut their own precious gemstones. We offer Lapidary classes, beading classes, metaphysical property classes, guided tours of some of the "Real" mines, wire wrapping classes, and much more.

Many of our students now offer their jewels for sale in our shop. We also carry a large variety of local artist's jewelry, and handcrafts.


  Now serving a wider audience (ALL OF WNC), and a more central location.  With our heart (Central Office) in Asheville we are free to service the entire Western North Carolina area with our mobile mine. We still own Maggie Valley Gem Mine, Rockin' Rock Shop & Photography on the Roll and our mobile mine will continue to service the area. Asheville will be our base and the Rockin' Rock Shop will be located @ 1055 Haywood Rd. Asheville, NC 28806 

And what is a Rockin' Rock Shop without something on the roll...




"Photography on the Roll". It is photography gone mobile. We offer old time photos, glamour shots, group and event photography, wedding photography, and sooooo much more.  Here in the mountains things don't always happen in a studio. With all the natural beauty around us, we knew that others would need our services wherever they may wander. So, at "Photography on the Roll" we went mobile. Yes, we have the saloon for the old time photos, and we went further, we rebuilt a REAL covered wagon for a charming covered wagon photo shot. We also have a parlor for our studio shots. However, here in the mountains, nature provides one of the best backdrops available. We have mobile rates low enough to photograph your group wherever you may roam. We have gone as far as Cades Cove, TN to photograph large groups (mileage charged over 20 miles). We are "On The Roll. to accommodate your group or special event!

There truly is something for everyone at Asheville Biltmore Gem Mine, Rockin’ Rock Shop & Photography on the Roll.

At Asheville Biltmore Gem Mine everyone is a winner. Owner Holly Drane says, "I never want to see any child walk away empty handed and it's too late to give the child a treasure after the fact." "The thrill is in finding the treasure yourself." Our mine ore is some of the richest in the area. We purchase ore from several area mines, as well as a few further away mines. We then mix the ore from the several mines with our rich ore, so that there is a...

"Guaranteed Find Every Time!"

Everyone is a winner. The experience is a thrill that will live in the heart of a child for a lifetime. As rock hounds, we want to share the experience with as many people as possible. The love of rocks and gemstone (both precious and semiprecious) is a lifelong love that starts with your first find and never ends!




Western North Carolina is a MECCA for rock hounds and treasure hunters of all ages love to find the treasures of the earth. The thrill is truly in the finding of your treasure. Anyone can go to the store and purchase a piece of jewelry and wear it.  When you find the raw gemstone, then have it set into a work of art, you will remember the experience and recall fondly the time that you found that gem! Now multiply that by Family and you are making memories that WILL stand the test of time.

The gemstones we carry are truly precious, but the memories that people take with them from their experience here at the Maggie Valley Gem Mine are more precious than any stone. So bring the entire family, and all of your friends, to an adventure that has something for everyone...

And remember Maggie Miner says... "Guaranteed Find Every Time!"

**Guaranteed Find Every time...

Means you will find "Beryl & Corundum" in every bucket!

Corundum is "Sapphire and/or Ruby".

Beryl is "Emerald and/or Aquamarine".

*************************    Recent Miners   *************************

Thanks to all the new friends we have made. We look forward to seeing you when you come back. If your name is NOT listed please send me an email and we will list your name and location!

Ya'll Come Back, Now... Ya, hear?

The following photos are actual miners. A picture paints a thousand words!

So many new friends and NOT enough time to post all the pics or reviews. But here is a recent customer review...

Guess I need to set up a place for all our friends to post their review on our site. However they did post to tripadvisor.com and

a few others have posted to google.com Any place that you frequent is a good place to post your reviews (Even a like on Facebook)...

Or email them to me and I will post them here until I can set up a review page...

Hi Holly,

I visited your gem mine with my two kids today.  We had such a great time! I went on your website to write a review but couldn't figure out where to do that. I thought I'd simply email you and hopefully you can put the review on your site.  We had so much fun, and I was just really impressed with you and your friendliness and knowledge.  I wish you great success, and we'll look forward to visiting your business in the future.  Your gem mine is something my kids ask to do every year when we visit, and this was by far the best experience we've had at this mine- you are doing a great job! I've also made a positive review on tripadvisor.com 

Here's my review below.   

"My children (9yrs and 13yrs) loved our recent visit. The owner was so friendly and helped my kids learn to identify which gems they'd found.  The actual process is very hands-on, and my kids had so much fun.  The owner was friendly, helpful, and attentive, and he just made the whole experience so enjoyable.  Each child left with a baggie filled with the gems they'd found, as well as a fun complimentary chart to help them identify their treasures at home.  It's a great place to visit!!"  

Sara M. visiting from Indianapolis, IN


Hello Holly! 

My boyfriend Waylon and I visited the Gem Mine over Memorial Day weekend this year. Looking back on it, it was the best part of our trip! Honestly, it is a true "gem" -what a great pun. I just found your card today and my stuff so I wanted to write you a short note. 

We happened to stumble across the place on our way through town. Up until that point we pretty disappointed with shopping selection in Gatlinburg‎, pretty run of the mill. However, when I saw your shop I said - "TURN THE CAR AROUND!!!" I'm so glad we did because it is one of the most memorable experiences of our trip.

We had such a blast picking through all the rocks outside and checking them out with you. It was a true treasure hunt, I felt like were were in the Goonies! Your shop is the best rock shop I've ever visited because it is so much fun.

I actually keep a few of the rocks from that day on my desk at work to remind me of all the fun we had (attached, not great pic but works). It was just an unexpected twist and we are so grateful for finding you all. We could tell you really love what you do and wish you many years of success and happiness with your new business!!!!

Take care,

Dana & Waylon from West Virginia

Thank you so much Holly for sharing all your knowledge about the gems and stones. The entire family learned a lot that morning. But mostly thank you for introducing us to Lyca. She is so beautiful and it was magical to be able to connect with her. We will stop by again in late September!

J. A. Smith

Potomac Falls, VA


We were recently in the area and disappointed with the way the trip was going. It was such a let down for the kids. They were really disappointed with the entire trip... UNTIL we came across your shop & gem mine. The kids snapped out of it quickly, and when it came time to go they wanted to stay longer. We returned the next day by popular demand. Everyone was screaming for your shop again. I told you that I would post a good review on Google and on Trip Advisor and I have, but I wanted to say a special Thank you to both of you for being (BY FAR) the best part of our trip to Maggie Valley, NC

We will be back... SOON!

Rick & Jan G.

Battle Creek, MI

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 (828) 774-0488• 3894 Soco Rd.   Maggie Valley, NC   28751

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